36 STRATEGIES TO UNDERSTAND AND TO APPLY SUN TZU

The art of war is like water which flows clear of heights and fills the hollows!

So what else Master Sun Tzu?

How to translate your metaphorical phrasing into practical fruitful advice for Westerners?

Though it was written 25 centuries ago, your master-piece is currently the most read and used world-wide by strategists whatever fields they belong to.

Its main guidelines recommend molding with circumstances and identifying the potential in any situation, cultivating change, avoiding conflicts as far as possible, and transforming opponents into unwitting allies!

Why have so many contemporaries chosen it as their bedside book?

How does such a classic from ancient rural and feudal China provide a successful answer to our modern personal and professional preoccupations?

To take up such a challenge and make understandable and applicable the precepts of Sun Tzu, the author develops and adapts one by one the 36 traditional Chinese stratagems and enriches them by resorting to the major Asian and Western thinkers of strategy.

By telling stories and assuming a deliberate purpose of popularization, he provides keys to conceive creative strategies based on three major principles: efficiency, harmony and paradox.

Pierre FAYARD is professor emeritus from the Institute of Management of the University of Poitiers (France). He lectures on the "Cultural Intelligence of Strategy" as a visiting professor in several southern universities in Brazil.

Black belt 4th dan in aikido, he writes books on strategy, novels and short-stories.

His current research focuses on the new conditions of strategy in the 21st century and on the application of the principles of aikido to management and interpersonal relationships.

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