73 Ways to Turn a Me-mail into an E-mail

Every day more than 281 billion consumer and business e-mails are sent; hundreds of millions of business people are asking for the sale, for information, for collaboration, for support, and more via email. Overwhelmed by the daily flood of emails, recipients have become very selective. Nobody wants to read me-mails ("I am soandso... I sell/produce/offer this and that... and I want/need/request...").
Email evangelist Gisela Hausmann's "73 Ways to Turn a Me-Mail into an E-mail" will teach you what not to write (and why) and how to rephrase, with real life examples.
Gisela Hausmann is an email evangelist, a mass media expert, and a multi-award winning author. Since 2008 she analyzed more than 110K+ emails for effectiveness and personal appeal. Her work has been featured in SUCCESS, in Entrepreneur, and on Bloomberg's Technology podcast "Decrypted." She is also the winner of the Sparky Award 2016 "Best Subject Line."
Content:
I remember the days and weeks when I realized that e-mail is a wonder tool
About this book
The Basic Mindset
Only in the dictionary Elevator Pitch comes before E-mail
E-mail is every professional's greatest tool
E-mails' A, B, Cs
What is a me-mail?
Me-mails come in all shapes and sizes
Sending me-mails just because we can makes no sense
Don't use the words "I, my, and me"
5 brutal facts about me-mails
Avoiding me-mail salutations
Avoiding other lame intros
"Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well."Voltaire
Avoiding Writing I-Thank Yous
Avoiding trying to "Look Clever"
Avoiding mentioning what you'll do in the future
Avoiding sending uncalled-for reminders
Avoiding flattery
Avoiding platitudes and unnecessary words
Avoiding outdated and redundant phrases
Avoiding meaningless jargon
Avoiding passive-aggressive writing and beating around the bush
Avoiding inadvertently patronizing people
Avoiding writing "threats"
Avoiding words of doubt
Avoiding asking randomly chosen people for monetary support
Avoiding stating that because we like somebody's work they are supposed to do something for us
Avoiding minimizing others' potential contributions
Avoiding stretching the truth
Avoiding writing too short e-mails
Avoiding illogical arguments
Avoiding buzzwords
If you must use the word "I"
5 overarching concepts
Sentence structure matters
It's all about "the difference"
Getting to the point
E-mail persona is everything
Storytelling
Summing it up
BONUS: my thoughts on the subject lines from the 2016 presidential candidates' welcome emails

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