When I decided to quit my lucrative Fortune 500 Multinational job to set up my own business, my Country GM thought I was losing it and sat me down to try and dissuade me "Here you are protected out there it's a world of Sharks" Hence the title of this book!
He, of course had only my well-being in mind and I realized, a tad too late, that he was absolutely right. The world of business is a cut-throat one and only the fittest survive. Statistics prove that 70% of startups fail in years 2 thru 5.
My purpose in writing this book, though not the same as his, is, as noble while encouraging all of you whole heartedly, to take this gigantic leap ( the satisfaction -emotional and financial - is unparalleled), I would like to make your path easier than mine and arm you against the most common pitfalls.
Having faced a multitude of challenges and survived (currently on my tenth year, including two thru the Pandemic), my goal will be achieved if this checklist of the ten most common 'dos and don'ts' will ensure, you don't repeat the mistakes I made, but emulate the positives that helped me build a thriving, successful enterprise