Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.
The authors start off by asking 'What is semiotics?' and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semioticsPeirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.
This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.
Scrivi una recensione per "A New Semiotics"
Torna in cima
Leggi un estratto
dai un voto
