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This book has been written for the MBA/BBA/ME/M.TECH/BE/B.Tech students of All University with latest syllabus for ECE, EEE, CSE, IT, Mechanical, Bio Medical, Bio Tech, BCA, MCA and All B.Sc Department Students.
The basic aim of this book is to provide a basic knowledge in Advertising Management and Sales Promotion.
Advertising Management and Sales Promotion for engineering & Management students of degree, diploma & AMIE courses and a useful reference for these preparing for competitive examinations.
All the concepts are explained in a simple, clear and complete manner to achieve progressive learning.
This book is divided into five chapters. Each chapter is well supported with the necessary illustration practical examples and question bank.
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