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This special set of three books begins by introducing the organisation, key principles and functions of ASEAN and ASEAN+3. Each book in the set is essentially a guide to a different aspect of the ASEAN+3 member countries people, business and travel and provides a useful profile for each of those 13 states. In the 'People' book, the profiles provide valuable insights into each country's peoples, histories and leaders. In the 'Business' book, the profiles offer guidance about the economy, investment opportunities and working culture. In the 'Travel' book, meanwhile, the profiles highlight the top hotels, restaurants and tourist sites. The three illustrated guides are primarily aimed at business travellers and are written by top regional correspondents. The set was produced in collaboration with the regional bank KASIKORNBANK, to coincide with the upcoming integrated market of ASEAN, known as the ASEAN Economic Community (AEC).
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