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Contents
About the Author
Acknowledgments
Chapter 1: The Business Case
Chapter 2: Best Practices
Chapter 3: The Platforms
Chapter 4: Advertising and Promotion
Chapter 5: Facebook Advertising
Chapter 6: Advertising on Twitter and Other Networks
Chapter 7: Operations
Chapter 8: Measuring Success
Chapter 9: Advanced Social Media Campaigns
Chapter 10: Power Up Your Platform
Chapter 11: Bringing It All Together
Appendix A: Business Plan Example
Appendix B: Task Checklist
Index
About the Author
Tom Funk has been involved in ecommerce and online marketing since the emergence of the commercial internet in the mid 1990s A senior marketing manager at Green Mountain Coffee Roasters, he has a wealth of experience in social media, online advertising, website usability, and more Tom is a frequent speaker at industry conferences and events His previous books include Web 2.0 and Social Media Playbook for Business
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