Chapter 6: Advertising on Twitter and Other Networks
Chapter 7: Operations
Chapter 8: Measuring Success
Chapter 9: Advanced Social Media Campaigns
Chapter 10: Power Up Your Platform
Chapter 11: Bringing It All Together
Appendix A: Business Plan Example
Appendix B: Task Checklist
Index
About the Author
Tom Funk has been involved in ecommerce and online marketing since the emergence of the commercial internet in the mid 1990s A senior marketing manager at Green Mountain Coffee Roasters, he has a wealth of experience in social media, online advertising, website usability, and more Tom is a frequent speaker at industry conferences and events His previous books include Web 2.0 and Social Media Playbook for Business