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Over five years, Landry Company has an ROIC of 50% and a one-year ROIC of 5.6%. This is quite a low rate. Unfortunately, this ROIC doesn't reveal any major brand differentiators. This turned on a red light for Doug and Susan, and caused them to abandon the idea of buying Landry's stock in the first minute. In fact, these numbers do not necessarily confirm that Landry's shares are not good. cannot bring investors millions of dollars, nor can it be concluded that this company's shares are not worth long-term investment. There may be other reasons why the company's ROIC is so low, however, Doug and Susan are not MBAs, so they are not interested in finding out the reason for this. They only know that, if the indices do not meet the required standards of Rule No. 1, it is the end of all subsequent trading stages. You actually have a good reason to follow this. Remember, when analyzing according to Rule #1, you always start with the most important metric, which is ROIC. If this index is not greater than or equal to 10%, we will stop and not continue with the next figures. Remember the priority order of the five indicators to consider:With common sense, you can judge whether the company's internal transactions are at an alarming level or just at a normal level and harmless to the trading market. If company executives are selling more than 30% of the company's stock, that's a very bad sign. Both MSN Money and Yahoo! Finance can tell you how many shares each member of the company holds. Or when you visit any company's stock page, click on MSN's "Insider trading" to find this information or refer to data on Yahoo! Fanance in the "Ownership" section, you will find a connection to the internal transactions section under the name "Insider Transactions" or "Insider Roster".

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