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Contains specific ideas for a small business owner to dramatically increase sales using a hugely successful plan that was developed while the author engineered store openings. Small businesses do not have the marketing budgets to compete fairly with the large stores and chains who spend thousands of dollars in an effort to draw customers into their stores. With a minimal investment and some tremendous ideas you can really create a sensation and drive new customers into your store. The author conducted store openings across the United States creating and implementing plans to increase traffic and frequency without spending money. This book contains a step-by-step guide to follow his plan for your store. The guide is also tremendous at team building. There are several anecdotes which accompany the package to illustrate his ideas. This will work for you.
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