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Media, that is interacting with every Pakistani, is such an important initiative. It is a free qualitative data bank for every stakeholder in the economy. But Media can only define and influence perceptions that is not the best form of quantitative data to use it to influence behaviors in the markets or society. Similarly, Song writers and composers who reach to the youth are such great influences. But how would they influence local culture and economy is mostly difficult to measure because it remains qualitative information. To develop a structured market, the first step is to develop the quantitative data base for both consumers and sellers both at individual (micro-Level) and macro level and that would be the best form of information solving for complexities and asymmetric nature of the very information that have multidimensional interpretations in economics, culture or religion.
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