Awake at the Wheel

"Mitch Ditkoff has created a GPS for the innovation process. Awake at the Wheel is a witty and inspiring roadmap for the journey from ideas to invention!" (Donna Fenn, author of Alpha Dogs)

Awake at the Wheel is a book about ideas: what they are, where they come from, and what it takes to manifest them in a world not always ready for the new and the different. Simply put, it's a book about possibility, about the wellspring of creation, about the strange and fascinating process we all go through whenever we have an idea and try to do something about it. And while it's often said that "ideas are a dime a dozen," the fact is that your ideathe one you can't get out of your headis priceless. That is, IF you make the kind of effort required to turn that top of the line idea into a bottom line reality. Maybe it's an idea for a new business. Maybe it's an idea for a new product . . . or invention . . . or a book you want to write . . . or a school you want to open . . . or a move you want to make. Maybe it's an idea for something that will change the world . . . or if not THE world, then YOUR world. Whatever it is, one thing is clear: it's time for you to take the next step. Now!

"A superb catalyst for anyone with the urge to bring their best ideas into reality." Tim Gallwey, author of The Inner Game of Tennis and The Inner Game of Work

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