BEYOND PROFIT

INSIDE STORY OF NIGERIA'S MOST REPUTABLE FINANCIAL REPORTING & ANALYSIS COMPANY.

In 2005, Olufemi Awoyemi embarked on a mission to protect Nigerian investors from the painful experiences his father had faced in the capital market. Through his brainchild, "Proshare," he developed a unique model of sharing credible financial news and predicting outcomes for Nigeria's financial markets, solely using the unreliable internet facilities of the early 2000s. Despite skepticism, Proshare's pioneering work in market intelligence and data analysis gained recognition and attracted partnerships and awards from global organizations like the London Stock Exchange.

In "Beyond Profit," author Tosin Adeoti uncovers the untold story of how Olufemi Awoyemi carved a niche in the traditional media industry. From the interviews of more than a hundred people, including some of the most prominent business leaders in Nigeria, he reveals details of the many risks encountered by the organization and its senior management. The stories highlight the challenges of doing business in Nigeria while celebrating triumphs born out of great perseverance.

This masterpiece also offers valuable lessons on building a culture that prioritizes people over pecuniary gains, and showcases the appointment of a 30-year-old woman as MD/CEO after Awoyemi handed over the reins at 52, a rarity in the Nigerian business landscape.

This is a true Nigerian story that needs telling: a story of how a group of people led by an iconic and often erratic leader built a company known for its reliability and credibility, with plans to remain relevant long after the founder's departure.

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