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Branding is much more than just the colour and logo of an organisation. As important as air is to man is the branding of an organisation to the organisation itself. Fully examined in this book are what branding is, examples of brands and majorly, the 12 different elements of branding with a fully analysis on how to apply them to your business. The book is further spiced up with a workbook on how to apply the elements of branding to move your business to the level you dreamed of.
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