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Provides specific practical suggestions for everything that the entrepreneur needs while beginning and running a startup
Establishes a sense of intimacy with the reader through relatable stories based on Dr. Shellie Hipsky's leap of faith from professor to award-winning, revenue generating CEO
Gives specific questions to jump start the entrepreneurial actions plans
Helps the entrepreneur anticipate problems, points out pitfalls to avoid, and shows them how to solve the issues
Arms the reader with the Top Ten Startup Success Secrets for a thriving business for a targeted market
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