Be a big fish

SUMMARY:
Maybe you have an MBA and even run your own company. Paco Muro s, Be a Big Fish, will remind you of the essential traits of effective leaders and productive employees that you and your staff should exhibit. Named one of Spain s top seven management experts, Muro, a director of consulting firm Otto Walter, uses clear examples and engaging stories to demonstrate what he sees as a culture of workplace success. Managers need to use a combination of qualities from the "heart and the head", according to Muro, and "enthusiasm fuels talent," he emphasizes. Be a Big Fish provides a concise dose of management wisdom and the practical advice and anecdotes offered by Paco Muro stay in the minds of readers as they go about the business of their daily lives and careers. Such reminders are essential vitamins that keep top professionals healthy and enhance the existing abilities of those who are striving to get ahead.

ABOUT THE AUTHOR:
Francisco Muro Villalón is the Chief Executive Officer of OTTO WALTER, Spain and Portugal, (a leading firm in Spain in the development of sales and management training), and President of EvolucionAs (a firm that specializes in consulting and personal development).
Previously, Muro worked in diverse roles in multi-national and national companies, including AEG-Olympia, El Fénix Mutuo, Inesa, Eksa, Nueva Empresa, and others.
He was named one of the top seven Spanish experts in Managemetn by Expansión & Empleo. He speaks regularly at conferences such as the Forum de Alta Dirección de Barcelona, APD, AEDIPE, Salón Capital Humano, Expansión, Banca & Finanzas, Capital, Emprendedores, Radio Intereconomía and Harward-Deusto, among others.
He has collaborated as an expert in institutions such as ESADE, San Pablo-CEU, Instituto de Empresa, and FEDEPE.
Muro s books have been translated into various languages and he has sold over 150,000 copies, making him one of the five bestselling Spanish authors.
He received his degree in Marketing from the Escuela Superior de Técnicas Comerciales in Madrid and his Master in Marketing from COAC.

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