Beauty Supply Store Business Plan: with Feasibility Report and Financial Model Template

Beauty supply stores sell a wide range of beauty products, from makeup to sun care. Skincare, cosmetics, and hair care products are the most retailed products in this industry. The beauty, Cosmetics & Fragrance Stores Industry comprises stores that predominantly retail cosmetics, perfumes, toiletries and personal grooming products, etc.

Starting a beauty, cosmetics & fragrance store is not a difficult business to start and it is not so capital intensive especially if you choose to start on a small scale within your neighborhood. Getting the right brands that people want to buy and good stock-keeping records are the secrets of running a retail business such as beauty, cosmetics & fragrance stores.

The beauty, Cosmetics & Fragrance Stores Industry is indeed a large industry and pretty much active in countries such as the United States of America, the United Kingdom, France, Italy, Holland, Switzerland, Japan, China, Germany, etc.

Statistics has it that in the United State of America alone, there are about 91,236 registered beauty, cosmetics, and fragrance stores responsible for employing about 230,527, and the industry rakes in a whooping sum of #21 billion annually.

The industry is projected to enjoy 4.7 percent annual growth. The establishment in this industry that has a dominant market share in the United State is; L Brands, Sally Beauty Holdings, Ltd., Sephora, Ulta Salon, and Cosmetics & Fragrance Ltd.

A closer study of the industry activities shows that skin care, which includes lotions and face creams, accounts for the largest share of revenue in the industry at an estimated 27.0 percent. Most of these items are considered less discretionary than cosmetics and fragrances, which has allowed this market segment to grow even during times of weak consumer spending, as was the case amid the recession period.

As a matter of fact, innovative skin care products specifically design to combat aging has increased earnings for this industry. So also, over the last five years, expansive product selections and skilled staff have driven revenue for the Beauty, Cosmetics, and Fragrance Stores industry.

Studies show that an increase in youth-targeted cosmetics, the expansion of male-specific products and the reformulation of antiaging staples have given specialty beauty stores a new array of items to offer customers. If you are contemplating starting your own beauty, cosmetics & fragrance store business in the United State, you should ensure that you carry out a thorough market survey and feasibility studies.

If you get some key factors wrong before starting your business, then you are likely going to struggle to stay afloat. But over and above, a beauty, cosmetics & fragrance store business is a thriving and profitable business especially if you are creative and ready to take on the available market within the location where your business is located.

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