Behemoth, Amazon Rising: Power and Seduction in the Age of Amazon

Full of surprises and strategic insights. - Seth Goldman, co-founder of Honest Tea and Chair of Beyond Meat
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Amazon is the most extraordinary business story of our time. In 25 years, it's become a $280 billion multi-sector giant, and within 5 years, Amazon may be the biggest company in America. Behemoth: Amazon Rising explains how Amazon built five interlocking rings logistics, Amazon Prime, the Amazon Marketplace, everyday low pricing, and constant innovation. The rings work together to create a moat too deep to scale around Amazon's retail empire.

But Amazon is not just any company. It's brilliant, agile, cold, efficient, amoral, incredibly innovative, secretive, scary, seductive. It's entirely customer-obsessed which is great for customers, but not necessarily for producers. And there is no end to Amazon's ambitions, as it marches into logistics, cloud services, publishing, groceries and much more. As Jeff Bezos hands over to Andy Jaffy, Amazon's culture and strategy will face enormous strategic challenges.

Amazon's relentless growth will test us profoundly. Behemoth: Amazon Rising describes the challenges posed by Amazon, and shows how to handle them - if we are smart, committed, and prepared to match Amazon's long-term perspective with an equally bold vision of our own.
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Incredible insights into the secrets of Amazon's success - Vivek Wadwha, Harvard Law School

Brilliant! Nailed it. - Mike Shatzkin, The Idea Logical Company

Fills your bucket with meaningful takeaways and insights to help you and your team think in new and inventive ways about business, the customer, and society - Neil Ackerman, Johnson and Johnson

This riveting book is a must-read on the most compelling challenges confronting society - David Audretch, Indiana University

It's Amazon's 21st century version of manifest Destiny, and Gaster digs deep to show how we are all willingly along for the ride. - Amy Millman, President, Springboard Enterprises

A thoughtful, carefully researched analysis analysis of an amazing and sometimes threatening American behemoth - Charles Wessner, Georgetown University

Fascinating and comprehensive - John Zysman, UC Berkeley

A thoughtful and highly effective study in brand creation, design and execution. - Lou Pugliese, former CEO Moodlerooms

Gaster has his finger on the pulse of what was, is, and will continue to be one of the most disruptive corporations since Standard Oil. - Mark Walsh, former Head of Innovation and Investment, U.S. Small Business Administration

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