Elaina George, MD, is an Ear, Nose, and Throat (ENT) specialist practicing in Atlanta, Georgia. "All I ever wanted to do was be a doctor. Taking the time to sit with a patient, get to know what makes them who they are in order to help them is the foundation of good medicine." Big Insurance, Big Pharma and now Big Medicine describes the movement from individulaized medicine to corporate healthcare which relies on population based medicine which will mean a one size fits all approach at the expense of the doctor patient relationship. The healthcare system is broken and playing politics has failed to fix the problem. Dr. George offers the unique perspective from the practicing physician and gives an inside view of how and why the healthcare system became broken and discusses solutions on how to fix it. As Dr George rightly states "You can't fix the problem until you understand how it started and evolved. The solution ultimately rests with doctors and patients."