Popular, proven format: the first edition (9781591932437) sold nearly 20,000 copies
Market: According to the US Fish and Wildlife Service, about 20% of the population are active bird watchers, spending more than $40 billion on the hobby, annually
Not intimidating: geared toward the average bird watcher with bird species organized by color for easily identifying them
New edition with more species, updated photographs and range maps, revised information, and even more of Stan's expert insights
Author routinely attracts more than 100 people to his speaking events and writes a popular column distributed to newspapers in the Midwest and Northeast
Readers have become fans of Tekiela's style and flair for nature observations and interpretations
All-in-one source of information, facts, photos, and gee-whiz tidbits in a concise guide
Extreme value: massive information for less than $20
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