Making use of as many tools as possible available on the internet to attract visitor to one's site is very important to the existence and popularity of the said site. Therefore with this in mind, using the tools like articles and blog posts has the ability to increase traffic to the site if some primary points are carefully included in the process.
By using the articles or blog posts to create a "buzz" on a particular topic, the interested parties will be able to access the information because of the search engines ranking.
Ensuring the information formatted is of the highest quality both in content and design is one way of creating a fresh and engaging page of the potential visitor to the site.