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Brand image is the consumer's perception of the Brand's position determining where the brand. Products sold by a company are affiliated with delivering a set of beneficial attributes (emotional, rational, functional attributes, etc.).
Brand Image profiling is a method used to find out the respective weaknesses and strengths of a certain brand by the usage of its image rating data. This mode of marketing research is been actively used by different companies to find out where their products stand in the market with respect to their competitors.
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