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The new edition of the UK's bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline.
Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to:
- Identify your values and your unique combination of skills and experience
- Discover your purpose
- Build a strong brand identity
- Make sure employers, clients and customers remember you
- Network effectively
This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
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