Audiolibro Branding Queens

***Branding Queens***is a collection of stories about twenty women entrepreneurs who, against all odds, each built a famous brand beloved by millions of customers worldwide. Building a brand isn't easy. Establishing an iconic brand is one in a million. Add the fact that a woman creates it, and the probability becomes almost impossible. Getting to the top of their empire wasn't easy.Branding Queens is the first book that celebrates the branding accomplishments of these self-made women who persevered in a man's world to create an enduring brand dynasty based on exceptional quality and services.

History hasn't been kind to women entrepreneurs; even today, they struggle to secure a seat at the boardroom table in a male-dominated business world. Yet, amazingly, most of these branding queens had no formal business education or experience to prepare them for the many challenges they faced along their enchanting brand journey. So instead, they used their intelligence, intuition, courage, and passion to help them succeed.

Who are these women? Branding Queens focuses on five cosmetics and beauty brands, four women apparel innovators, three media moguls, three manufacturersof vacuum cleaners, airplanes, and toystwo bakers, one winemaker, one direct marketer, and an actual sovereign. Swedish artist Ida Hay beautifully captures their personalities in twenty inspiring ink portraits to enrich the stories.

Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. First, you will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, self-identity, and happiness through products and services. Then, to help structure what these women did, you will discover the five branding components: Commitment, Construct, Community, Content, and Consistency (5Cs). Together, you will learn their branding secrets.

You will find unique approaches, insights, and techniques to building a brand through these enchanting adventures. These branding queens lived life to its fullest by following their passions and dreams. Their stories are just as big as their brands.

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