Award-winning***Branding Queens*** is a must-read for any ambitious businessperson, especially a woman who wants to learn from the success of twenty women entrepreneurs who built iconic brands beloved by millions of customers. These self-made women defied the odds and persevered in a male-dominated business world to create enduring brand dynasties based on exceptional quality and services.
Despite facing countless challenges along their enchanted brand journey, these branding queens used their intelligence, intuition, courage, and passion to guide them to success, proving that a formal business education or experience is unnecessary to build a successful brand. From cosmetics mavericks like Coco Chanel and Estée Lauder to women's apparel innovators like Tory Burch and Sara Blakely, this book profiles the inspiring stories of women who marketed hope, health, dignity, confidence, beauty, empowerment, self-identity, and happiness through their products and services.
Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. In addition, you will discover the five branding components these women used to structure their approach. These branding secrets will help any entrepreneur develop and grow their own brand.
BookLife Reviews, Publisher's Weekly, raves, "[Branding Queens]...delivers spirited accounts of distinguished businesswomen in vignette-style writing, offering readers professional acumen alongside absorbing stories." The review praises the writing for hitting "a perfect inspirational note while managing to remain entertaining at the same time."