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In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe, based on a formula for a chewing gum called "Blibber Blubber", was found to be less sticky than regular chewing gum, and stretched more easily. It was a dingy grey color, so Diemer added red dye (diluted to pink), that being what he had on hand at the time. This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. The original bubble gum was pink in color because that was the dye that Diemer had most on hand at the time.[6]
This remained the dominant kind of bubble gum until after WWII, when Bazooka bubble gum entered the market.[7]
Until the 1970s, bubble gum still tended to stick to one's face. At that time, synthetic gum was introduced, which would almost never stick as a bubble popped. The two first brands in the US were Hubba Bubba and Bubble Yum.
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