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A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen? Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture-unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required. Richard Millington shares the strategies, principles, and tactics he has used to help over 300 organizations to build communities over the past decade, including Apple, Facebook, and SAP. If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
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