Built to Last

When you start your business you want it to succeed.

Yet most businesses fail within five years.

You can ensure that your company will continue well after you are gone. This book weaves modern and historical business theory with the true story of a real company from its inception to its demise, illustrating the truth of the guidance given. It becomes a practical guide to avoiding the pitfalls that will cause most businesses to fail after a just a few years. It provides keys to solving the mysteries of organizational dynamics. The author has been a practitioner of initiating and restoring organizations.

Author, William Johnson with a career of over forty years as a corporate executive in both for-profit and non-profit organizations, from initial start-ups companies to large international corporations. Now in this Book Bill provides a clear view of the dynamics of your organization and tactics you can use to build a lasting organization. The author uses real-life organizational experience to inform the reader on the following topics: Birthing a company, evolution of organizational structure, developing and changing corporate culture and chemistry, Leadership versus management, how to develop authority, communications, motivation, and planning.

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