Bullseye Marketing: How to Grow Your Business Faster

Bullseye Marketing has been named One of the Best Marketing Plan Books of All Time.

In it, Louis Gudema presents a contrarian strategy for small- and mid-sized businesses to prioritize the fastest, most cost-effective ways to grow. He also drills down into almost two dozen marketing programs with hundreds of tips and best practices.

In addition to the 90% of the book written by Louis, Bullseye Marketing includes interviews with marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Jeanne Hopkins, Gini Dietrich, James Carbary, Jim Ewel, and Zorian Rotenberg, as well as a piece on how to write a great email by MailChimp CEO Ben Chestnut. It is over 350-pages with over 100 full-color examples of excellent marketing.

Bullseye Marketing has received praise from many business and marketing leaders:

"I loved this book"
- Douglas Burdett, Host of The Marketing Book Podcast

"Bullseye Marketing is, for me, without a doubt, one of the three best offerings in terms of setting out an actionable, practical and built-for-success marketing program. And in many respects it jumps out as unparalleled amongst books that aim to cover the entire marketing landscape."
- Matt Bergman
VP and General Counsel, Marino PR

"For years, small- and mid-sized businesses have been the jobs-growth engine of the U.S. economy. In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position and fuel job creation."
Ron Bloom
Former "Car Czar" and Assistant to President Obama for Manufacturing Policy

"Love it! Bullseye Marketing strips the madness away from the traditional paralysis-by-analysis of marketing plans and guides the modern marketer towards an impact target. In a world where low hanging fruit is often overlookedBullseye Marketing paints a winning equation of making the biggest impact today while setting the foundation for (r)evolutionary marketing success."
David Maffei
President of Akumina

"Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf or Kindle today."
Jeanne Hopkins
Executive Vice President and CMO at Ipswitch

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