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For the success of any business or organisation it is very vital to start your sail on the correct foot. The way you start is not always the way in which you end thus what you do in the middle of your journey is of uttermost importance because it can determine how you will end. Most entrepreneurs fail most commonly because of three major reasons but the big fraction of it fall under the aspect of management. Bad management is a sign of bad leadership. As a CEO or Business owner you are the captain of the ship and you determine the direction to which it steers to thus you remain liable for whatever happens to the business be it it's failure or success. Good leadership is always key for running a successful organisation. This book gives business techniques that one can use right from start up to a successful elephant giant company. It is not the only method but a proven good method of approaching and running a business.
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