Business Communication

Communication is one of the most important aspects of the business world. Professional men and women use communication for getting ahead, resolving interpersonal conflicts and working collaboratively with others to achieve unified goals. Since communication is such a necessary business component, business people must familiarize themselves with communication techniques that will be most effective for them and their professional counterparts. The importance of communication skills can be seen when good, quality communication occurs that prevents misunderstandings, miscommunication and conflict. It produces productive work and performance which ultimately impacts the company's bottom line. Business Communication is any communication used to promote a product, service, or organization - with the objective of making sale. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth. There is a good chance that you may not know what kind of listener you are. After all, until the topic arises, most people do not tend to think about the issue. So now is the time to think about it. There are different types of listeners out there, and learning about some of the different ways that people listen may help you use that information to improve your listening skills. This book covers all the aspects of Business Communication. It is hoped that this book will meet the requirements of teaching, training and development programme. Besides, the text will provide valuable guidance to any individual who is keen on improving his/her communication skills.

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