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Innovation isn't magic, something that happens in a "tada" moment. It isn't something that happens only to a creative few. Innovation can be created by anyone, in any company, with the help of the proven, step-by-step process detailed in this book. This process is called CARPE NOVUM (Latin for "Seize Innovation").
Here we answer such challenging questions as:
- How do you foster a culture of innovation?
- How do you generate ideas?
- How do you package and sell the idea to others?
- How do you successfully deliver the innovation?
CARPE NOVUM is then applied to three different case studies, the last one winning a top national award for innovation.
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