Business Plan 101: What Are Business Plans for, Exactly?

"Hey coach! I have a quick question to ask. What is a business plan for, exactly? Can you give me a business plan definition that helps me understand why I should spend time and energy on this? Cheers!"

This question is very typical and most small business owners and entrepreneurs face it sooner than later. The frustration is big because the exercise is not intuitive and often turns into a hassle - yet, there is no other way to proceed, so how do we do? In this short Ebook written for clarification and simplification purposes, business coach, entrepreneur, and educator Antoine Martin (Ph.D.) explores the question of what business plans are for, and of how you could leverage yours tomorrow - if, of course, you decided to get yourself up to speed!

About the Author:

Antoine Martin (Ph.D.) is a business coach based in Asia who challenges entrepreneurs, CEOs, decision-makers, and their management teams to push them toward their personal and business next steps. Passionate about entrepreneurship, he is an entrepreneur himself: a co-founder of the self-coaching platform Impactified, he supervises the production and publication of written and video content you'll love reading and learning from. And you, what difference do you make?

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