Lloyd Lim, who operated a small family business for more than ten years, knows that not everyone is a business genius.
But anyoneeven first-time entreprenuerscan learn basic concepts that will help them spot issues, ask the right questions, and operate a successful enterprise.
In this business guidebook, you'll get guidance on launching a business that fits your natural strengths. Learn how to:
maintain a competitive advantage over time;
observe the difference between upside risk and
downside risk;
value customers giving you meaningful feedback; and
develop a strategic plan to help you succeed.
Lim also touches on key concepts such as cultivating relationships, slashing costs prudently, and developing the right mindset. The appendix contains a series of staff training modules that any organization can adapt for its own use.