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The value of a business can be arrived at by using objective analysis, but the transaction is finalized at the negotiated price at which the seller is willing to sell and the buyer is willing to buy.
There are many valuation methods but only two valuation approaches: intrinsic and relative. The intrinsic value of an asset is determined by the cash flows that the asset is expected to generate over its life, while considering the certainty of cash flows. Assets with high and predictable cash flows are worth more than assets with low and volatile cash flows.
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