Carta PAYBACK di Mondadori
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A great story is true.Not true because it's factual, but true because it's consistent and authentic. Consumers are too good at sniffingA out inconsistencies for a marketer to get away with a story that's just slapped on. Great stories make a promise.They promise fun or money, safety or a shortcut. The promise is bold and audacious and not just very good it's exceptional or it's not worth listening to.
Chapter 1. Be Outstanding
- Chapter 2. Why An Entrepreneur?
Chapter 3. Tools Of The Titans
-Chapter 4. Self Manage
-Chapter 5. Disruption
-Chapter 6. Prelaunch
Chapter 7. Expert Look-
-Chapter 8. Passion Or Purpose
Chapter 9. Part-Time Dishonesty
-Chapter 10-. Entrepreneurial Seizure
-Chapter 11. Echo
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