COVID-U

From every angle, the world has faced unprecedented change over the past two years. Academics will be dissecting the nuance of the COVID-19 Crisis for decades to come. Yet, for all the promises of research and data, we must understand that the full impact of the pandemic from child development and college football seasons to healthcare breakthroughs and the future of the film industry will not be known for at least a generation.

This book focuses on the business lessons we have learned since the pandemic began in early 2020. It takes an interdisciplinary approach to examining the effects of COVID-19 on multiple aspects of business, such as marketing and finance. At the same time, it stresses the need to consider the human element of business above all else, showing that people are the most important piece of what has become a devastating and unpredictable puzzle.

Contents:

• Acknowledgments
• About the Authors
• Prologue
• COVID-19 Pandemic: Definition of Phases
• Introduction: Never Waste a Good Pandemic
• Pandora's Box
• Competitive Advantage, Meet COVID
• High Noon: Corporate Culture
• Office Lost
• Lucky or Good?
• Right Place, Right Time
• If Your Home Is Your Castle, Is It Time to Re-moat?
• Marketing with a Mask
• Hello From the Other Side
• Glossary of Companies & Brands
• Glossary of Terms
• Notes on Discussion Questions
• Index

Readership: Academic business school undergraduate or graduate students, small and large business owners, HR managers, operations and supply chain professionals, professional services marketers, managers, readers interested in studying how businesses can tackle complex issues associated with pandemics.
Key Features:

• Interdisciplinary, discussion-oriented, and topical
• Looks at the business lessons that we learned from the recent COVID-19 experience
• Combines perspectives from across the business school spectrum, from strategy, economics, and finance to leadership, organizational behavior, and marketing
• Intended to be a capstone piece that helps students examine the complexities of indiscriminate shocks
• Applies multiple disciplines to the ongoing discussion of the COVID-19 pandemic
• Examines the effect of its multiple stages on the functions of business
• Shows how a humanist approach is vital to understanding our future in a post-COVID-19 world

Dettagli