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Cheating ourselves, also in business, is the result of an inadequate analysis of reality, of taking hasty decisions or overvaluing our abilities. To figure out his "Self cheating" is easy for other people, and its consequences are disastrous. Failure and loosing support are only two of them. Although this situations may occur in many aspects of life, we can find many examples in the business world: cheating with competitors, with accounting, company strategy, employees, our capabilities, etc. In Cheating Yourself in Business, the author analyzes many examples of self-cheating and explains how to stop and achieve better and more efficient business management.
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