China Smart

Targets the many Americans interested in China

• China is the world's number one tourist destination.

• 98.8 million people traveled to China in 2015 for tourism, business, or work.

• Americans are the fourth biggest nationality of foreign China tourists. In 2016, 2.25 million Americans and 741,000 Canadians visited China. (ChinaHighlight.com, travelchinaguide.com, Wikipedia)

• 227,000 K-12 students in USA are studying Chinese (vs 68,000 Japanese, 7.3 million Spanish, 1,3 million French).

• 1,144 high schools teach Chinese. (vs 433 Japanese).

• Unlike enrollment in French, Spanish, and Japanese, # of programs offered in Chinese is growing (by 3.4%). (National K-12 Foreign Language Enrollment Survey Report, June 2017)

Connects with readers today. Readers like the way Larry writes about China! Larry (and Qin's) China Survival Guide (now 3rd edition) is still going strong. 236 reviews on Amazon with a 4.5-star average.

• 9781611720105 China Survival Guide: 30,000
• 9781933330891 Basic Patterns of Chinese Grammar: 13,000
• 9781933330990 Chinese Proverbs and Popular Sayings: 5,500
• 9781611720310 Speak and Read Chinese: 1,000

Timely. Contains sections on gender equality, the internet, the youth movement in China, and LGBTQ issues.

Comprehensive. Topics range from earliest times to the modern day, and include history, culture, language, behavior, religion, and geopolitics.

Smart! Like the title says, this book gives the readers China smarts. It explores myths and explodes them too. Great tidbits for conversation: the truth about foot binding, Chiang Kai-shek's lesser known record as a brutal tyrant, fun facts about language. A lifetime of solid China lore in a single volume.

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