Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
Damaraju Raghavarao
-
James B. Wiley
-
Pallavi Chitturi
pubblicato da
CRC Press
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Scrivi una recensione per "Choice-Based Conjoint Analysis"
Torna in cima
Leggi un estratto
dai un voto
