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Donald Wayne Hendon
pubblicato da
Frederick Fell Publishers, Inc.
Learn how to avoid the really stupidand often funnymarketing mistakes made by so many companies. Reading about failures is a lot better than learning the hard waythrough painful experience. This comprehensive book has 528 marketing failures in 64 categories made by companies in 42 nations: North America: US and Canada Latin America: Mexico, Brazil, Argentina, Chile, and Colombia South Pacific: Australia and New Zealand Europe: UK, Ireland, Russia, Germany, France, Italy, Belgium, Netherlands, Switzerland, Norway, Sweden, and Finland Asia: India, Japan, South Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Brunei, and Philippines Africa and Middle East: South Africa, Kenya, Egypt, United Arab Emirates, Iran, and Iraq And even 2 island nations: Madagascar and Canary Islands
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