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Ever had a good idea but didn't know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start big projects.
Every big project whether it's technology, sneakers or a neighbourhood café requires a big investment to get off the ground. Unfortunately, most of them flop with customers. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making?
Jake Knapp and John Zeratsky have a front-row seat to some of the world's most successful startups, and have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move quickly toward a solution that clicks with customers.
Outlining twelve important lessons, a step-by-step playbook and stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, Click reveals how any team can quickly start successful new projects.
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