Commerce

First, commerce is theoretical. Commerce is a social science that studies buying, selling and aids to trade in individual business unit-be it retailing, wholesaling, exporting, importing, transporting, banking, advertising, communication or insurance.

Secondly, commerce is practical. Commerce is the activities of traders, advertisers, bankers, communicators, transporters, marketers and managers in individual business unit-be it a little shop or a vast holding company.

It is in this lucid manner that this book will teach you Commerce.

It clearly explains commerce as a business activity. It highlights trade as the first division of commerce, and others collectively known as the aids to trade as the second division of commerce.

It analyzes the aids to trade. They include advertising, bank, communication, insurance, transport, warehouse and tourism.

It appraises the distinctive factors that facilitate the growth of commerce. They include an increase in production, an increase in specialization, an improvement in the means of transportation, an increase in advertising, an improvement in warehousing and an improvement in the services rendered by financial institutions.

It evaluates the distinctive factors that hinder the growth of commerce. They include low per capita income, small market, low productivity in agriculture and industries, low level of literacy, poor transportation and low communication.
And it explores the popular branches of Commerce. They are Business Economics, Banking, Insurance, Communication, Marketing and Business Management. These branches of Commerce are now independent disciplines and can be studied as separate courses.

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