Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
Tim Mazzarol
-
Sophie Reboud
-
Delwyn Clark
-
Monique Moore
-
Peter Malone
-
Geoffrey N. Soutar
pubblicato da
Springer Nature Singapore
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and "best practice" models of NPD and commercialisation.
The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
Scrivi una recensione per "Commercialisation and Innovation Strategy in Small Firms"
Torna in cima
dai un voto
