Concept to Reality

The idea of writing this book originated after recognition of my developmental work by Fast Company as a world-changing idea 2020 [honorable mention] in the energy category. This book is a small effort from my side to share my experience of developing various coating products and managing the new product programs from an idea to a real product. The purpose of writing this book is to help and support product developers, project managers and business owners in the creation of world class ideas and illustrate the process of converting them into a real life product which can be recognised as a great solution by customers and external bodies. The examples used throughout this book are related to my coating development experience, but I am sure this will help all product development professionals irrespective of their business domain.

Dr. Mukesh Kumar Madhup has an excellent track record in coating development and innovation while working with various companies. This book, in which he has shared his experiences on creating and transforming an idea to a great product, might turn into a prodigious guidebook for professionals working in the 'coatings' and other such related fields.

Dr. Nisha K. Shah

Former Professor and head, Dept. of Chemistry, School of Sciences Gujarat University,

Ahmedabad - 380 009, Gujarat, INDIA.

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