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Human beings behave rationally. This means that a person consumes more of those commodities that give him more satisfaction and less of those commodities that give him less satisfaction. He behaves in this way in order to maximize utility.
It is in this lucid manner that this book will teach you consumer behaviour.
It clearly explains utility. It throws light on the types of utility like the time utility, form utility and place utility.
It analyzes the concepts of utility like the total utility, average utility and marginal utility.
It discusses the law of diminishing marginal utility. It throws light on how to maximize utility.
It examines how the demand curve is derived from the marginal utility theory.
And it discusses the indifference curve. It highlights the indifference map. It throws light on the importance of indifference curve in economic analysis.
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