Consumers and food: Understanding and shaping consumer behaviour - Dr Stergios Gkitsas - Dr Réka Rozsnyói - Dr Getachew Abate Kassa - Professor Joe Bogue - Dr Lana Repar - Prof Matthew Gorton - Dr Barbara Tocco - Dr Péter Csillag - Dr Jelena Filipovi - Dr John White - Dr Steffen Jahn - Emerita Prof Anne Wilcock - Dr Kathryn A. Boys - Dr Brita Ball - Dr Tatiana Anisimova - Dr Felix T. Mavondo - Prof Caroline Saunders - Dr Tim Driver - Dr Meike Guenther - Prof Yasemin Boztug - Prof Gordon R. Foxall - Dr Oscar Robayo-Pinzon - Dr Sandra Rojas-Berrio - Emeritus Prof John Kuada - Prof Irene (Eirini) Kamenidou - Dr George Menexes

Consumers and food: Understanding and shaping consumer behaviour

Dr Stergios Gkitsas - Dr Réka Rozsnyói - Dr Getachew Abate Kassa - Professor Joe Bogue - Dr Lana Repar - Prof Matthew Gorton - Dr Barbara Tocco - Dr Péter Csillag - Dr Jelena Filipovi - Dr John White - Dr Steffen Jahn - Emerita Prof Anne Wilcock - Dr Kathryn A. Boys - Dr Brita Ball - Dr Tatiana Anisimova - Dr Felix T. Mavondo - Prof Caroline Saunders - Dr Tim Driver - Dr Meike Guenther - Prof Yasemin Boztug - Prof Gordon R. Foxall - Dr Oscar Robayo-Pinzon - Dr Sandra Rojas-Berrio - Emeritus Prof John Kuada - Prof Irene (Eirini) Kamenidou - Dr George Menexes
pubblicato da Burleigh Dodds Science Publishing

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In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned.

Consumers and food: Understanding and shaping consumer behaviour reviews what we know about changing food purchasing behaviours so that farmers, food manufacturers, retailers and policymakers can better meet and influence customer needs and expectations. The book reviews existing models of customer behaviour such as dual process and neuroscience approaches.

The book also considers contemporary issues such as regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability.