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Although many people seem to think that writing effective copy for the web is easy, it isn't. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.
In this book, we will look at the basics of producing good copywriting for the web.
But before we start there are a number of things that you should remember.
First, people do not read a website in the same way that they would read printed material. In fact, there are three characteristics which affect how a web user will react to the online content of a site.
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