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Although many people seem to think that writing effective copy for the web is easy, it isn't. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.
In this book, we will look at the basics of producing good copywriting for the web.
It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there. So if your text is too long, then they are less likely to read it.
What is important when writing any copy for the web is that you reassure any visitors that they are in the right place, and that they should continue to read on.
What you should remember is that a visitor will go somewhere else if they do not feel your site has something of value to offer to them in particular.
So when providing them with facts, let the facts speak for themselves. It is important that you make your descriptions compelling, although not excessive.
There's a lot to cover which is different from writing a term paper, a book, or a resume.
Get this book and find out!
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