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Craving the Future provides radically new perspectives and useful tools for anyone seeking to create a better future. Author and Innovation Executive Michael Perman provides insights from extensive research on how to transform our deepest desires into new, bold, innovative realities.His research reveals fascinating new dimensions to the way culture shapes the concept of craving. Specifically, he has discovered that what people crave in their lives is changing from urgent demands for things like cigarettes, coffee, or even tacos, to more meaningful quests for new sensations and purpose.Craving the Future offers imaginative ideas, methodical tools, and inspiring profiles of innovation luminariesall mindfully crafted to help you shape what is coming next. The book also features a unique design that makes it delightful to experience, easy to digest, and fun to share.
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