Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
Ann Heidi Hansen
-
Bruce Prideaux
-
Dr Dong-Jin Lee
-
Dr Eric Chan
-
Dr Fevzi Okumus
-
Dr Gerardo R Ungson
-
Dr Grace B Yu
-
Dr Monica Hanefors
-
Dr Robert Harrington
-
Frederic Dimanche
-
Haywantee Ramkissoon
-
Kay Roach
-
Lena Mossberg
-
Lidia Andrades Caldito
-
Line Mathisen
-
M. Joseph Sirgy
-
Peter Bjork
-
Prakash Chathoth
-
Professor Levent Altinay
-
Professor Zvi Schwartz
-
Tor Korneliussen
-
Tove I. Dahl
-
Vincent Magnini
-
Xiaojuan Yu
-
Young-Sook Lee
pubblicato da
CABI
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
Scrivi una recensione per "Creating Experience Value in Tourism"
Torna in cima
Leggi un estratto
dai un voto
